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The latest new article to be posted in the Publications section of our website is “Creating Desirable Brands”, an invaluable guide by Simon Garnett for companies looking to emulate some of the world’s most admired brands.

The six guiding principles the article focuses on are: Thinking bigger than your category; Focusing on the future; Having clarity of purpose; Inspiring connections; Creating experiences; and, Constantly innovating.

To read the article in full, please click here.

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