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More and more companies nowadays are recognizing the importance of managing the customer experience and, increasingly, the voice of the customer is being led at boardroom level and integrated with company strategy.

The latest white paper from B2B International, Managing The Experience Of Your Customers, goes straight to the heart of the matter, looking at the reasons for this shift toward increased Customer Experience Management (CEM), as well as frameworks for typical CEM approaches – particularly those relating to the B2B arena.

If you are among the savvy companies which are delving further into the customer experience and placing it at the heart of all they do, this white paper is essential reading!

Click here to view Managing The Experience Of Your Customers.

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