The analogy I always use to talk about qualitative research is that it’s the illustration to the quantitative story. What my own analogy assumes is that qualitative data on its own is an illustration. However, it’s really up to the analyst to bring this data to life.
Read more →I have to share something with you — I’m upset. Why? Because many clients have no idea of the value of good, solid qualitative research, nor the investments needed. Recently, I was discussing a prospective qualitative research project; upon revealing the cost of such a project, one
Read more →This week there was a lot of discussion about panel quality and engagement after a respondent panel at CASRO. Part of the discussion was around incentives. Throughout my tenure in qualitative research, I have had many discussions on the pros and cons of offering incentives when conducting
Read more →As the newest addition to the Market Insights team, allow me to introduce myself. My name is Lindsey Colella, and I recently joined Forrester as a Senior Community Manager. It is a pleasure to “meet” all of you, and I look forward to many future interactions and
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