Some of you may not be aware that Forrester manages a market research online community (MROC) comprising 1,500 US online consumers recruited from our quantitative Consumer Technographics® surveys. While our Technographics surveys tell us what consumers do, the proprietary data we collect from our MROC completes the
Read more →This week there was a lot of discussion about panel quality and engagement after a respondent panel at CASRO. Part of the discussion was around incentives. Throughout my tenure in qualitative research, I have had many discussions on the pros and cons of offering incentives when conducting
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