As an analyst, my job is to examine the emerging research methodology landscape and see what trends are evolving and how market insights professionals are leveraging and integrating these new techniques into their research toolkit. While this type of research is extremely enjoyable, every now and then
Read more →The analogy I always use to talk about qualitative research is that it’s the illustration to the quantitative story. What my own analogy assumes is that qualitative data on its own is an illustration. However, it’s really up to the analyst to bring this data to life.
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