Some of you may not be aware that Forrester manages a market research online community (MROC) comprising 1,500 US online consumers recruited from our quantitative Consumer Technographics® surveys. While our Technographics surveys tell us what consumers do, the proprietary data we collect from our MROC completes the
Read more →My colleague Lindsey Colella and I attended the Vision Critical Summit in New York this week and were inspired by how market insights professionals are truly embracing the value of market research online communities (MROCs). Among the emerging and innovative methodologies, this is the one that we
Read more →Talking to someone you have nothing in common with isn’t fun, and this is even more true when you are online. This is something you need to take to heart when you’re thinking of launching a community. Apart from coming up with a content plan, you need
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